1. Sales is a Ratios Game
Most people think that sales are a numbers game and this is almost true, but not quite. Sales is actually a Ratios game and to be successful you need to understand the ratios in your business.
Aim to maximise the ratios between
- Suspects to Prospects
- Prospects to Meetings/Calls
Continue reading 4 More Ways to Improve Your Sales
A large part of Linda de Marlor’s accounting business involves counseling people on whether or not to incorporate their practice. Yet, when she started Tax-Masters, a Rockville, Md.-based accounting firm in 1980, the choice to her was clear: stay a sole proprietor.
Her decision to not incorporate came down to money. She didn’t have enough cash to pay a lawyer to help her become a corporation—but that changed two years later. “As soon as I had a couple of years under my belt, I was able to afford a lawyer,” she said. “Then I incorporated.”
There are many reasons lawyers, doctors, accountants and other professionals should incorporate, but de Marlor set up her corporation to protect her name. In some states, simply incorporating means that no one else can use a company’s moniker, she said.
Continue reading What You Need To Know About Incorporating Your Business